HomeLTCInternal reference

Identity system

Fintech-grade infrastructure, network scope. A governed two-color system (institutional navy anchor, one signal-teal accent) expressed as named design tokens and referenced as the single source of truth for color, type, and surface across the platform.

Mark

Logo system

Primary lockup · on light

HomeLTC
duo / mono symbol

Reversed · on navy

HomeLTC
white / accent

App icon / favicon / avatar

Minimum size · 16px legibility

Symbol holds at favicon scale, a hard requirement for the mark.

Color

Palette tokens

Brand · Navy

brand-navy-*

Institutional anchor. 900 is the primary brand color; 950 for deepest surfaces.

50#eef1f9
100#dde3f2
200#bcc7e6
300#93a3d4
400#6377bd
500#41539e
600#324081
700#2a3568
800#232c54
900#1a2347
950#10162e

Brand · Accent

brand-accent-*

Signal teal. The single saturated tone: CTAs, active state, positive/“will pay”.

50#e8fbfb
100#c5f4f5
200#92e8eb
300#57d6dc
400#27bccb
500#0f9fb2
600#0c7f93
700#0f6676
800#135360
900#133f4a
950#0b2a31

Below: functional UI feedback only. Namespaced apart from the brand so the identity stays a strict two-color system.

Neutral · Ink

ink-*

Cool, navy-tinted grays. Text, borders, and surfaces. Pairs with the navy anchor.

50#f6f7fb
100#eceef4
200#d8dce7
300#b7becf
400#8089a0
500#5b6580
600#45506b
700#343d54
800#232a3d
900#161c2b
950#0e1320

Feedback · Attention

attention-*

Functional only (e.g. prior-auth needed). Not a brand color.

50#fbf3e4
100#f6e3bf
200#efd293
300#e3b257
500#b9790c
600#9a6309
700#7c4f0b
800#633f0c
900#4d3110
950#2c1b08

Feedback · Danger

danger-*

Functional only (e.g. claim reject). Not a brand color.

50#fbece9
100#f4cfc8
500#c2453b
600#a4372e
700#842c26

Type

Type scale

Geist, a geometric grotesque. Tracking opens up on the wordmark and overlines (premium / enterprise); tightens on display headings.

Display

Hero / marketing headline

The network LTC-at-home runs on

Heading 1

Page title

Intake inbox

Heading 2

Section title

Meds & cycle

Body

Default reading text

Eligibility verified before you spend a second on this patient.

Small

Secondary / metadata

Humana Part D · active · verified 2 min ago

Overline

Eyebrow / table label

Pre-flight check

Surface

Radius & elevation

rounded-field
rounded-card
rounded-panel
shadow-card
shadow-overlay

Applied

Tokens in context

✓ Will payPA requiredRejected